VIDCON 2017 - Notes
Hey everyone, I thought I would post my VidCon 2017 Notes on my blog here for personal record and if anyone is interested. Enjoy!
THURSDAY JUNE 22
Edutainment Panel
Teaching = Sharing Experience
Enthusiasm for a topic is contagious
Explore possibility of connected with much younger audience in Composer Cafe
Male/Female ratio is around 90/10 for most viewers! WOW
Explore more of beauty connecting with education to reach female audience
Teach what you would want to tell your partner over dinner, or someone with no experience in the field you are teaching.
Make it engaging for anybody
You’re essentially dating your audience
Thumbnails
Ask a question
Use for bait (not click bait but actually bait)
People WANT to be educated
Collaborate outside your medium
When teaching humanities, you are teaching critical thinking
Tie your education to the real world
Encourage Curiosity
Ad revenue is not reliable but Brands are very interested in promoting education
II. How To Turn Your Channel Into A Business
You MUST use affiliate programs, get’s you paid for your products you use
ex. amazon.com
Make money with Speaker fees
Don’t think of your revenue as purely a “YouTuber”, use YouTube as a vehicle to spread your business
**THE NEW CURRENCY IS INFLUENCE**
Get a team of those you trust around you (family, spouse, friends) and utilize their skills
50/50 Content
Half is what is trending and profitable
Half is your passion
III. Music Panel
DISTROKID - $20 a year?! Check that ish out
FRIDAY JUNE 23
Lighting Workshop
3 Point Lighting Basics
Called “Triage” or “Interview Lighting”
Terms
Key, Fill, Back
Types of Lights
Tungsten
Bright, focused
Hot, need gloves to handle, heavy, tend to explode
Wide range of prices
power hungry, do not last
Fluorescent
not super hot, nice diffusion
fragile
bulbs filled w/ gas? no not really
inconsistent light temperatures
LED
Affordable
Power efficient
Portable but battery is short lived
plastic, cheaper housing
cheap lights cause bad color temperature
No Light
sun is bright! but inconsistent
most inexpensive option!
Practical Light
light fixture used in shot
adds ambience
Black Wrap
matte black surface cover (tape or cloth)
used to absorb the light rather than reflect
Light temperature
Sunlight 6500k white/blueish light
Tungsten yellow light
Always use a white balance!
Use a sheet of paper for white balance reference
Diffusion
Scatters the light
makes shadows softer
Final tips
raise lights 1-2 ft above subject’s head
stay at least 1ft away from Background
always diffuse light when possible
II. Buzzfeed Digital AF
If you are creating content, create A LOT
make content native to specific platforms
Use your successes and follow up with them
Promote “intellectual curiosity”
using sites like Tumblr, Reddit, TubeFilter
III. Competing with Goliath
Be hands on with Merchandise
do limited time sales
use a local business
Content = Your Lifeblood
Audience should be there for your UNIQUE content
IV. Copyright Panel (Hosted by Copyright Alliance)
Copyright Alliance wants to help the creator and the user
Copyright does NOT protect ideas, it DOES protect the expression of ideas
protects original expression
do not have to register to be protected
“Fair Use” is always Case by Case
nonprofit or commercial?
is it transformative?
Fictional or factual?
How much are you using?
Does it cause harm to the market?
DMCA
acts as a bridge for the copyright owner and perpetrator online
YouTube Content ID is NOT DMCA
Strike = from DMCA
No Strike = from Content ID
Equivalents
Facebook = Audible Magic (3rd party)
reportedly not as reliable
Scenarios
Film/Game Footage being used
content must be about the footage
must rise to the level of criticism
Song Covers
2 Copyrights: Recording & Publishing
Check “YouTube” - “Create” - “Music Policies” for current song info
Have an offensive plan in mind when creating covers
Education
Are you commercial?
Are you taking from another educational source?
“Right of Publicity” is not the same as copyright
Check out “Volunteer Lawyers for the Arts”
SATURDAY JUNE 24TH
Music Chat w/ Peter Hollens
There is a difference between Mastering the Craft and Mastering the Art
For Peter: 90% of funds go back into business
Contractors: Arrangers, mixers, vocal editors, 3 video teams
Infrastructure: 3 Offices
For Peter: 98% of time studying the business, 2% was creating
find the balance
First 18 months
made $30,000 total before taxes
swindled by a Multi-Channel Network
most came from sales on iTunes and Amazon
Self taught businessman, recording engineer
Always leverage new technology
Utilize your inner circle
you are only as good as those around you
DON’T PAY ATTENTION TO NUMBERS, YOU WANT THEIR ATTENTION
BE A PART OF THE CREATOR REVOLUTION
This is not what I dream of or what I want, this is what I DO
Peter: working on at least 32 songs at once?!
Need at least 1,000s of hours of work and communication to build the trust in the brand
To be a modern day musician, you are:
a community manager
an entrepreneur
your own agent
Value Knowledge and your relationships over money
Utilize Patreon, DON’T rely on Ad Revenue
For covers - you want it to get flagged by Content ID!
Figure out where you are blocked, and learn how to tear down the road block. Then tackles another and another and another
PERSISTENCE IS KEY
